Tortle at Target

You may remember my post about Flat Head Syndrome and the benefits of Dr. Jane Scott's little beanie hat, the Tortle, that can help prevent (and correct) flat head syndrome.  Well, I have good news!  Now the revolutionary Tortle will be available at Target.com!



Target.com will carry three Tortle designs; Blue Elephant, Pink Flowers and Solid White.  The Tortle beanies are available in medium and large sizes at a suggested retail price of $19.99.

Every baby is at risk of developing Flat Head Syndrome; one out of two babies is diagnosed diagnosed with the Syndrome.   Through availability at Target.com, Tortle will have an opportunity to further increase awareness of Flat Head Syndrome and the ease in which it can be prevented or treated!

Plagiocephaly and Torticollis (or Flathead syndrome) has increased to epidemic proportions since 1992. More than a million babies are diagnosed with the condition each year in the U.S. alone. Because of the "Back to Sleep" changes that help to prevent SIDS, more babies are developing flat spots due to the time on their backs.  If left untreated, Flat Head Syndrom can cause a vast array of problems.  Treatment is usually expensive and can be somewhat uncomfortable for a baby.  Plagiocephaly and Torticollis are almost 100% preventable with repositioning - and Tortle makes this safe and easy!  It is recommended that all newborns wear a Tortle for the first 6 months of life to support healthy development.
Dr. Scott, whose specialty is Pediatrics and Neonatology, is recognized as an expert in the areas of Plagiocephaly and Torticollis.  In her nearly 30 years as a practicing physician, Dr. Scott has counseled and educated hundreds of parents to help prevent as well as treat the many problems associated with Flathead Syndrome.  Dr. Jane’s mission is to prevent Flathead Syndrome-an epidemic affecting the babies across the world. Please visit tortle.com for more information.

About Tortle
Founded by Board Certified Pediatrician and Neonatologist Dr. Jane Scott in 2012, Tortle Products, LLC is located in Denver, CO.  Tortle Products manufactures Tortle, an FDA-cleared patented Class 1 medical device.  This stylish knit beanie prevents and treats Flat Head Syndrome (Plagiocephaly and Torticollis), a condition most prevalent in babies 0-6 months of age.  Every baby is at risk for developing Flat Head Syndrome with one out of two babies being diagnosed with the Syndrome.  Tortle works by gently deflecting a baby’s head from side to side while they are lying on their back.   Available in a variety of colors and designs, Tortle has a recommended retail price of $19.99.  For more information visit www.tortle.com.

2 comments

  1. i'd seen these online and thought they were a great product as i have seen several babies get "flat head syndrome" its great that they're at target seems how most of us have one near us.

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  2. I know I've come across a lot of children who have flat spots, and this sounds like it would be really helpful. Glad to hear the product will be more easily accessible.

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